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Anna Björk TheodórsdóttirChart of the Week

Everyone Is Watching the Quota Debate.

They're looking at the wrong chart.

Bar chart of North Atlantic mackerel landings, Oct 2024–Sep 2025 vs Oct 2025–Sep 2026: Iceland down 72% to 36,446 t, Norway down 59% to 70,399 t, Faroe Islands down 73% to 23,900 t

Over the last year, North Atlantic mackerel landings fell by 262,000 tonnes.

That's not a policy debate.

That's a supply shock.

Landings across Iceland, Norway and the Faroe Islands fell from 393,000 tonnes to just 131,000 tonnes — a decline of nearly 67%.

The pattern is remarkably consistent. Iceland is down 72%. Norway 59%. The Faroes 73%.

Source: Oceans of Data (based on official landings statistics).

The impact is already showing up in the market. Data from Norges Sildesalgslag shows average mackerel prices running nearly 10% higher than a year ago.

The market has spent years debating who gets the fish.

The data suggests a different question:

What happens when there is less fish to divide?

Anna Björk Theodórsdóttir

Founder & CEO